Staging: Before & After Photos

July 5, 2011 § Leave a comment

Staging (in the mid-range of home prices — not the very high end) is often referred to as “undecorating.” We take great pains to remove all the homeowner’s treasured collections, family photos, and personalized sense of style and substitute a more generic brand of “decor” that is most likely to appeal to a broad range of potential home buyers. Sometimes the job entails de-cluttering and a little rearranging of the furniture. Other times, we strip wallpaper, repaint, and rejuvenate a house that hasn’t seen any upgrades in… ahem… awhile.

For those of you who are curious, I just posted some Before & After photos of some recent projects to give you an idea of what happens with staging. Most of the homes pictured sold within 2 weeks of going on the market (with the help of superb real estate agents, of course, setting an appropriate price for each property, and very motivated and cooperative sellers who were willing to go the extra mile– it’s a partnership!).

Here’s the link:

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