Selling Your House? Restore Rooms to their Original Function
November 16, 2011 § Leave a comment
Is your living room a Man Cave? Many of us have reconfigured our rooms at home to reflect our lifestyles: dining rooms may be home offices; family rooms may have movie theater seating and 60″ televisions; and master bedrooms may have more exercise equipment than your local health club. All that is fine and probably a good use of space… until you decide to put your house on the market.
When called upon to stage this home, we couldn’t help notice the elephant in the room. The pool table and its well appointed overhead lighting had to go. We needed to return the living room to its original function with a conversation area that would welcome prospective buyers coming in the front door. (Note: some of you might love a pool table in your living room, but majority rules when it comes to staging!)
With the pool table gone and the rug rolled up to expose the beautiful hardwood floor, we moved the sofa from the other side of the room and brought in two slipper chairs, a cozy rug, and some accessories. The result? A more conventional living room and an easier sale. 
If you plan to put your house on the market, start your prep by returning rooms to their original function. Move excess furniture and equipment to storage. You will get a quicker sale!
Staging: Before & After Photos
July 5, 2011 § Leave a comment
Staging (in the mid-range of home prices — not the very high end) is often referred to as “undecorating.” We take great pains to remove all the homeowner’s treasured collections, family photos, and personalized sense of style and substitute a more generic brand of “decor” that is most likely to appeal to a broad range of potential home buyers. Sometimes the job entails de-cluttering and a little rearranging of the furniture. Other times, we strip wallpaper, repaint, and rejuvenate a house that hasn’t seen any upgrades in… ahem… awhile.
For those of you who are curious, I just posted some Before & After photos of some recent projects to give you an idea of what happens with staging. Most of the homes pictured sold within 2 weeks of going on the market (with the help of superb real estate agents, of course, setting an appropriate price for each property, and very motivated and cooperative sellers who were willing to go the extra mile– it’s a partnership!).
Here’s the link:
Vacant Home Not Selling? Stage It
June 16, 2011 § Leave a comment
Home buyers these days have no imagination! No offense intended, but let’s just say that home buyers are not in the mood for trying to figure out how a room is intended for use. If they walk into a house with no furniture anywhere,
potential buyers are likely to say, “Oh, forget it!” and move on to the next property. Since the market is flooded with perfectly nice properties that are furnished, selling a vacant one is risky and maybe a tad foolish. Only because there’s a reasonable solution.
Stage it.
And here’s how: If you are a seller about ready to pack up and head for your new home, hold the movers at bay for one more minute. Go through the house (with your realtor or a professional stager) and tag the furniture that will stay in the property while it’s on the market. Things like a table and chairs for the dining room — under the chandelier — and maybe the breakfast nook, a couple of comfortable chairs for the living room or family room, a sofa if possible, an area rug in decent shape, some dishes and glassware for the tables, and at least one piece of “generic” art (something that will appeal to ALL buyers, not just some). The rest of the furnishings can go!
Then at least when the potential buyers open the front door, they will see an uncluttered yet welcoming arrangement of furniture in the appropriate rooms and get the idea of where their own furnishings might go. You’re on your way to selling!!
Paint Color and Home Staging
September 7, 2010 § Leave a comment
Decorating a house and selling it are two different things. Although the original rich yellow paint color created a warm and cozy kitchen feeling, warm and cozy in real estate jargon translates into small. And when it comes to kitchens, it seems, the bigger the better.
To show this kitchen to better advantage, we chose a calmer paint color that created less contrast with the ceiling color. That little trick raised the ceiling in the room and created a more open feeling — translated: bigger. Other than removing a piece of art from the wall and replacing a couple of light bulbs, no additional changes were made to the room.
So although you may feel that the kitchen lost its personality when the paint was neutralized (and neutral doesn’t mean beige — more on that in another post), creating a neutral palette allowed the actual selling features of the room to come forward: shiny hardwood floors, solid wood cabinets, large decorative window, center island with cooktop, updated lighting. You get the picture…
Going from Home to Sold: Working with a Stager
August 10, 2010 § Leave a comment
I know they have to design, stage, and sell in one hour. But on some of those design shows, the home stager comes sweeping through, insulting the homeowners in every room, as if those poor people should know instinctively that the wall color they chose for the kitchen is the only reason their house won’t sell. A good home stager in real life, of course, will tread delicately through the minefield of personal decorating taste and homeowner attachments and end at a win-win.
If you need to sell your home and your realtor recommends a staging consultation, here’s what to expect.
The stager will arrive and begin looking at your home from the curb. Don’t be alarmed or feel invaded. They are there to help you sell. Try to envision this fairly unwelcomed guest as someone who is on your team.
If you haven’t listed your home yet, the stager will walk through your property and evaluate what changes need to be made to sell the home. It’s nothing personal. The stager is seeing your home from the perspective of the buyers in our current market.
The stager will know how to identify all the selling features that your property has to offer and how best to highlight them to buyers.
The stager may give you tips to enhance your landscape or point out areas that need touch-ups.
The biggest nerve that the stager will hit (delicately we hope) is what is personal to the homeowners and needs to be removed from the home if it is to sell quickly and for top dollar: family photos, children’s art and toys, figurine collections, delicate houseplants, years worth of memorabilia, most of the books, and yes, the homeowners’ personal design style. I quipped with one homeowner the other day that we were turning their well-lived-in home into more of a Ramada Inn (with all due respect to Ramada, of course).
The point is, if you’re selling your home, you will want to appeal to as many buyers in today’s market as possible. That means that lots of things that made your house your home need to be packed up so that the potential buyers can see themselves living there.
At the end of the consultation, the stager will leave you with a rather lengthy to-do list. You can plow through it yourselves or call them back to help you. Your realtor will have access to other service providers as well, like cleaners and organizers. Chances are very good that if you accomplish everything on that list, the home you are trying to sell today will become the house that… SOLD!







